Ci Research – retail research specialists
Ci Research is an established full service agency that offers a flexible, intelligent and tailored approach to market research. Our team has specific experience of conducting research of behalf of some of the UK’s leading retailers, and this is also supported by individual experience of working in client-side roles for major retailers. As such we have a strong understanding of the challenges of delivering effective research in the retail sector, and tailor our approach accordingly.
Each model and programme is bespoke, reflecting the different needs of clients, their industries, competitive environment, service offers, culture and customers. Our models have covered businesses with a customer base running in the millions to those with less than 10 clients. We come with no pre-conceived ideas – the model is always developed following a process of review and consultation.
Some examples of recent retail sector related research projects completed include:
POS and Signage evaluation – Ci were commissioned to conduct research to provide greater insight into customer perceptions of existing and modified creative executions, with a view to informing strategy in relation to future store developments.
Customer satisfaction and insight studies – We have completed a number of studies to assess the quality of products and service they provide relative to the competition.
Buyer behaviour – A leading UK supermarket commissioned Ci to explore the reasons behind relatively lower sales in its chilled food range, and provide focus to future category developments.
Concept development – We have worked with several major retail brands to investigate demand for new product developments, and inform the functional and creative execution of the end product.
- Advertising development and strategy
- Brand tracking and awareness
- Channel usage
- Christmas campaign research
- Communications evaluation
- Customer segmentation
- Pricing / promotional strategy development
- Range / Key Category reviews
- Store formats and concept research
- Website development
- Web usability
We offer tailored qualitative and quantitative solutions, using traditional techniques such as focus groups, depth interviews, accompanied missions, exit interviews , mystery shopping, hall tests and telephone research, as well as more innovative research solutions and bespoke hybrid techniques such as, ethnography, online focus groups and online communities.
We have also developed an innovative Shopper Insight Film technique to provide a greater depth of understanding of shopper behaviour, in a less-influenced and therefore more realistic environment. More information on this technique can be found at our main website and examples of this technique can be seen at our YouTube site.
The following pages of this website provide further detail on
who we are, what we do and
who we do it for.
For more detailed information about Ci Research please visit our main corporate website by clicking on the link to the right.